Both work and "push"!Why was the topic "Bag Bag" born on SNS?

"Bag Bag" released by ELECOM

Have you ever seen a bag with a lot of character can badges and straps? Known as a "pain bag", it is spread among those who "push" their favorite characters and idols. [Image] There is a pain bag as a tool that appeals to the "push (favorite person or thing)" to see the product and expresses the feeling of cheering on the front, but it is difficult in the business scene. I want to do my best with "work" and "pushing"! Bags for such people have become a hot topic on SNS. It is a "recommended bag" released by ELECOM in late January. At first glance, it is a normal bag pack, but by expanding a movable transparent window, the surface with the badge and key chain has been promoted to the front. A zipper pocket on the front of the bag, a stretched sleeve pocket and a side zipper pocket on the side, so that luggage is easy to put in and out. Inside is a sleeve pocket with a built -in cushion, 15.Laptops up to 6 inches, A4 size booklets, documents, etc. can be stored. In addition, it is a product that is particular about usability, such as making a hard core material on the bottom of the bag to make it difficult to deform. On SNS, there are voices saying, "I was interested in it," "Yeah," and "I would be able to do my best if I had a live performance on the way home from work." ELECOM has the image of working on PC peripheral devices, but has been manufacturing and developing bags for more than 25 years. In addition to PC carrying bags, business bags that enhance functionality are the main products. "This is the first product that uses" Ota activity "to the front and appeals," said Kazuki Morimoto, Mobile & Supply Division Supply Division Supply Division Supply Team leader Kazuki Morimoto, and Shingo Omei, the team. When I heard the story, it seems like a product with the passion of Mr. Daihei.

I asked the person in charge

――The bags that you announced have become a hot topic. Why did you develop this product this time? Daihe: We are developing business bags mainly for business -related markets. On the other hand, I have been claiming in the company for a long time, which is that "nerd industry is a growth industry." For example, the market size of the character business is said to be 1 trillion yen on a retail price, which is about the same as the shoe market. It was an era when everyone touched subcultures such as anime and manga, but I thought that the tpo, so -called “dress code”, was suppressed and suppressed. 。 In the era when business people, including me, were geeky, I wanted to make some suggestions, so I decided to work on products in the "bag" category I'm currently in charge of. is. I myself also liked anime and science fiction, so I wanted to leave an otaku claw mark. It was around the winter of 2019 that I started thinking about the project personally. I was in charge of the back category since the spring of the same year, and I was just getting used to work. I thought, "I can plan a product that reflects my thoughts well," and started working for commercialization for about six months. ――I had such a passion. Is ELECOM often recruiting opinions from on -site employees and commercializing it? Morimoto: There is a culture that is a bit like Kansai's glue, or "Let's do it as soon as something interesting." Of course, there are various patterns in product development. One of them is that the developer may actively launch a plan that is warm and that it would be interesting to do this? I look at him in the same department, so I thought this project seemed to be very Daihe -kun. To be honest, there was a part that started with a little "light glue", "Let's try it!" --I see. What are the points you are particular about when developing bags? Daika: The point I wanted to take care of at the development stage was to think of life as a life work, part of my life. The part that expresses the recommended activity is not the main, but it is developed by positioning it as "one of the functions" installed in the back. Many pain bags are already available. However, many of them were used and sold for the purpose of appealing, such as "Look at my cute bag!" On the other hand, the bags are not sold as pain backs, but I was particular about the "I wish I had a bag with such a function that I could use in everyday life."