Collaboration items with apparel brand mallow blue and cook Naoko Tanijiri will be on sale from September 17th.

Eater Crew Co., Ltd. mallow blue, which develops items that are close to women's daily lives based on the theme of women's mental health care brand, collaborates with cook Naoko Tanijiri to create items that comfortably color everyday life on September 17th. It will be sold in 3 batches from the day. I think that mental health that mallow blue thinks is made from everything that I feel, including what I wear, daily events, and what I eat as a meal. I sympathize with Naoko Tanijiri's mental and physical health, and her thoughts on eating habits for that purpose, and I will collaborate this time. With "Comfortable dressing" as the keyword, we are developing items made with consideration for comfort in daily life scenes including housework and childcare, as well as the commitment unique to a cook. ■ Special site https://mallowblue.jp/mallow-world/news/296/ ■ Release overview Release date: First release September 17, 2021 (Friday), second release October 1, 2021 ( (Fri) ・ Third release October 15, 2021 (Fri) ■ Sales product First sale September 17 (Fri) Product name: Linen mixed one-piece coat Price: 19,800 yen (tax included) Color development: White / Black A one-piece coat with a dignified finish with a pattern that is conscious of the classical mood and straight lines. The sailor-colored design gives a femininity to the simple yet feminine piece. You can enjoy a different styling with the included ribbon belt. 2nd release on October 1st (Friday) Product name: Relax wrap pants Price: 14,300 yen (tax included) Color development: By matching a unique pattern with a silhouette like white and black slacks, it is urban and elegant Pants finished to be put together. Coordination as a setup is also recommended for the first one-piece coat. As it is a linen-blended material, you can use it from this time when the heat remains. 3rd release on October 15th (Friday) Product name: Sweat tops / sweat pants Price: Tops 12,100 yen (tax included) Pants 14,300 yen (tax included) Color development: Off-white / black polyester mixed sweat item, so when you wear it Not only is it comfortable, but it is also easy to use in casual situations. While being conscious of one mile, by adding a moderate skin-showing element to the back, it is finished as an elegant and moving piece. ■ Profile of Naoko Tanijiri A cook. After working as a fashion stylist, she became a cook. Based on the concept of "modern mother's taste", she proposes healthy dishes that prepare her body from the inside. She presides over a reservation-based restaurant "HITOTEMA" in Tomigaya, Shibuya-ku, Tokyo. She holds not only cooking but also kintsugi and yoga workshops. [Instagram] @naokotanijiri https://www.instagram.com/naokotanijiri/ ■ About mallow blue A fantastic and beautiful herbal tea "mallow blue" that changes color to 3 colors. The change from deep blue to pink is also called "dawn herbal tea" because it resembles the beautiful sky blue change of the rising sun. An herb that has been deeply rooted in people's lives and has been loved until today. I hope it is a brand that not only brings lifestyles to women, but also the hearts and feelings of women. I put such a wish. ■ Online sales https://mallowblue.jp/ [Instagram] @mallowblue_official https://www.instagram.com/mallowblue_official/