Danish watch brand "Nordgreen" actress Koyuki and efforts for ocean clean Campaign for Marine Day

Nordgreen aims to be the most sustainable brand in the world, and its corporate philosophy is to convey the charm of Denmark's culture, thinking and design, which is known as a country with high national well-being, to the world through watches, and contributes to social contribution activities. I am working on sustainable activities every day. Koyuki, an actress who is familiar with Danish culture and design and who values ​​living and work life balance with nature on a daily basis, will be appointed as a sustainability ambassador for one year from December 2020, under the Nordgreen brand. I am sharing with Mr. Koyuki about the world view and efforts for sustainability. [Message from actress Koyuki for "Sea Day" to thank the benefits of the sea] Her Nordgreen x Koyuki collaboration strap, which is currently on sale, is an up-cycle strap reborn from marine debris. She donates a portion of her sales to a Japanese garbage picking organization that works to prevent the outflow of garbage to the sea. Nordgreen and actress Koyuki are working on ocean clean in Japan. Nordgreen also participated in the donating garbage picking group on "Marine Day" on July 22 (Thursday), which was set as a day to appreciate the benefits of the sea. A special message has arrived from Mr. Koyuki for such a marine day.

"I am very pleased that it helped to prevent the outflow of garbage to the sea, which weighs about 2,200 kg, in just half a year. Also, I am grateful for the benefits of the sea by picking up garbage on Marine Day. I think it's wonderful to have an opportunity. The sea is one of the indispensable things for us human beings to live, so activities to keep the sea clean are very important. I always try to reduce the amount of garbage and do what I can to reduce the outflow of garbage to the sea. I hope that Marine Day will give me an opportunity to think about environmental issues to the sea. Through this collaboration strap, products that have been reborn from marine garbage have helped prevent the outflow of garbage to the sea as a result. I wear this watch on a daily basis, but the beauty of the design is also In addition, it is a good idea to think about the consumption in our lives. We are grateful to everyone who sympathized with such feelings and purchased it. We will continue to value more than watches by ourselves. I hope you can feel it at hand. / Koyuki "

[Supporting the cost of activities to protect Japan's ocean clean and prevent the outflow of approximately 11,126 kg of marine debris] The environmentally friendly up-cycle collaboration strap "Nordgreen x Koyuki Collaboration Strap" with Mr. Koyuki is located in Enoshima, Kanagawa Prefecture. We donate a part of the sales to the NPO "Umisakura (https://umisakura.com)", a garbage picking organization that is active in Japan, and about 2 kg of garbage leaks to the sea in Japan for each watch you purchase. It leads to activity support to prevent. For about half a year (from December 2020 to July 5, 2021), we provided support for activity costs to prevent the outflow of approximately 2,200 kg of garbage into the sea . Also, during the first month of donation, with a feeling of gratitude for Mr. Koyuki's inauguration, not only sales of collaboration straps, but also support for Umi Sakura for the purchase of all watches in the Japanese market. Was carried out. As a result, we have helped to support the cost of activities to prevent the loss of garbage into the sea, which is about 11,126 kg in total at present. This support activity will continue, and until the end of November 2021, a part of the sales of the wristwatch of the collaboration strap with Mr. Koyuki will be donated to "Umi Sakura". Although the strap has been reborn from garbage, it is firmly pursuing Nordgreen's particular design. The brand's desire is to give purchasers a sense of happiness that can contribute to consideration for the environment while enjoying the fashion at hand. [Nordgreen x Koyuki / Sustainable strap watches] Watch strap reborn from marine debris A collaboration with Koyuki-san, who is up-cycle using the latest technology, her wrap. The front side is "Recycled Polyester" made from yarn that transforms plastic waste collected from the Mediterranean into a polyester, and the back side is a fiber material spun from recycled polyester resin recovered from industrial waste. Uses "Ultrasuede® HP". The back of the strap has the "nordgreen x Koyuki" logo. ■ Price: Strap only ¥ 4,500 / Each dial set ¥ 20,000 ~ * The listed price is the tax-included price at the official online store and the tax-excluded price at each store in Japan. ■ Material: Recycled polyester on the front side / Ultrasuede® HP on the back side ■ Sales destination: Nordgreen official online store (https://nordgreen.jp) / Available at some stores [Participation in garbage picking activities in Enoshima on Sea Day ] On Thursday, July 22, 2021, Nordgreen will also participate in the garbage picking activity of the NPO "Umi Sakura", a garbage picking organization that is active in Enoshima, Kanagawa Prefecture, Japan. On the day of the event, we will present the original "100% Recycle Bag" and "100% Organic Cotton Mask" to everyone who participated in the garbage picking. (First 1,000 people) On the day, Nordgreen staff will also participate in the garbage picking activity. In addition, we will participate with people who support Nordgreen's desire to deal with environmental issues, such as Japanese university student groups. "Umi Sakura" July 22 Click here for details on garbage picking activities: https://umisakura.com/bluesanta/e/ * Applications for general participants have been closed. * If you would like to interview, please contact the PR staff below. We will continue to work with Umi Sakura on a regular basis throughout 2021 . [Implementing an Instagram campaign on #Marine Day / Raising interest in environmental issues on the sea] On Marine Day, about 250 Nordgreen Instagrammers sent "#Marine Day, #Nordgreen, #nordgreen" to Instagram all at once. We will carry out a hijacking campaign to post with. Instagrammers will also introduce her ration products in collaboration with Koyuki, who has been appointed as a sustainability ambassador for each account. Because it's Marine Day, it's Kan's Pane that aims to make Instagram users aware of not only the attractiveness of Nordgreen's design and functionality, but also the attractiveness of being able to change environmental problems with the power of fashion . [Nordgreen From Denmark to everyone in Japan] In December 2020, actress Koyuki took office as a sustainability ambassador, and since then she has been supporting donations to an organization called "Umi Sakura", an NPO. We want everyone who purchases a wristwatch to feel more happy than having a wristwatch, and we support donations to Sakura Umi based on our corporate philosophy of creating a sustainable society through wristwatches. She has been doing activities. She is working to make picking up trash fun, and she resonates with her values ​​of "changing to a better world in a positive way" by Sakura Umi, and it is decided to collaborate with this group. I did. In order for this activity to be successful, it would not have been possible without the cooperation of Sakura Umi, who supports us, and the support of our customers who purchase watches. I am sincerely grateful. At the same time, we will continue to devote ourselves to building a better future. Pascar Sivam and Vasilij Brandt have the ambition to be involved in creating a better society while communicating Danish culture and lifestyle to the world through the design of arm watches. , Founded Nordgreen in 2017. The name Nordgreen is familiar as a Danish surname, and in English it means "Nord" or "Green". At the same time as it sounds familiar as a Scandinavian brand, it expresses our corporate philosophy of aiming to be the best sustainable brand in the world and transmitting it to the world. Scandinavian people have the idea of ​​valuing nature, and also cherish the balance between work, private life and sleep. Our corporate philosophy is to deliver the charm of Denmark to the world. ■ Nordgreen Design Philosophy Nordgreen watches are designed based on the "Denmark lifestyle". Even when you are busy, it blends into your daily life and reminds you of the moment when you face yourself and relax. Chief designer Jakob Wagner works on Nordgreen watches under this design philosophy. Chief Designer: Jacob Wagner Jacob is a Danish designer. He designed the audio maker "Bang & Olufsen" and the miscellaneous goods brand "HAY", and his work is permanently installed in the Museum of Modern Art "MoMA" in New York. ■ Nordgreen's Sustainable Initiatives Nordgreen has a social contribution program, where watch buyers choose one of three charities specializing in "education / health / hygiene / environment". You can participate in donation support. Through this activity, we would like to deliver more value than arm watches. In addition to this social contribution activity, he regularly conducts his gram as a special social contribution professional for a limited time. We also regularly run donation campaigns for Japanese charities.・ Use of sustainable and eco-friendly materials such as vegan leather ・ Efforts to offset or reduce CO2 emissions, efforts to reduce plastic offset ・ Sustainable package Use of FSC (Forest Management Council) package ・ Quality + Permanence = Sustainability Quality that can be used for a long time Providing good products ・ Realizing a working environment such as a production factory based on the working environment of Denmark with a high degree of national happiness ・ Sustainable production background by considering the social environment (Click here for details on sustainable efforts: https //nordgreen.jp/pages/responsibility-overview) Company name: Nordgreen ApS Brand name: Nordgreen (Nordgreen) Official website: https://nordgreen.jp Instagram (Japan official): https://www.instagram.com / nordgreenofficial_japan/Facebook: https://www.facebook.com/NordgreenOfficial/twitter (Japanese official): https://twitter.com/nordgreensocialYoutube channel: https://www.youtube.com/channel/UCC4Nr2y2KtgOPvWgjLBTTqA Official HP: https://nordgreen.jp Mail: hello@nordgreen.com Nordgreen person in charge: Natsurai Okayasu Mail: natsuki.okayasu@nordgreen.com Japan PR person in charge: PR Planner Haruka Komatsu Mail: komatsu.ogawa.haruka@gmail.com