First landing in Japan! !! A German-born "creative bag" brand that fits in with the lifestyles of various occupations! !! SALZEN will launch a hands-on store "b8ta" in Shinjuku & Yurakucho from April 15th.

The predecessor of SALZEN was a school bag made in a sustainable way based on ergonomics. It was born in Cologne, Germany in 2017 with the aim of creating products that are suitable for people of all ages and all lifestyle situations. Minimal, high functionality, high quality, and fair. With creation based on these four principles, we are taking on the challenge of creating better products by constantly repeating trial and error, considering not only the design and quality of the bag but also the production background. With the concept of "near lifestyle" and "creative bag", SALZEN is a brand that is close to people's lives adapted to various lifestyles. Bags will be the main development, and accessory cases and T-shirts will also be developed. The presence that does not get in the way of any occupation and the simple functionality without waste are demonstrated for each user, and it is truly a "creative bag". SALZEN is working to create materials that are conscious of quality and the environment in order to enrich people's hearts. Through SALZEN, we will express what is a comfortable life for people and what future problems people will live in. SALZEN is roughly divided into three features: bag function, design, and material.

Our bag packs and accessories have the functionality to enrich our daily lives. In order to provide maximum support in daily life, SALZEN bags have the following features.

MOBILE OFFICE You can easily work anywhere. All SALZEN backpacks have a shock-resistant laptop compartment that can hold up to 16-inch laptops. Padded and shock resistant, hook and loop straps and a reinforced bottom further enhance safety.

SECRET POCKET All backpacks have a zipper pocket on the bottom. You can access it with your backpack on the go, and there is enough space to store your smartphone, keys, wallet, etc. It is designed on the bottom that is hard to notice, based on anti-pickpocketing measures when traveling.

INNOVATIVE SUITSTRAPS All SALZEN backpacks come with an innovative strap that fits the shape of your shoulder. Lightweight memory foam realizes optimum air circulation, and wrinkles are less likely to remain on shirts and blouses. It is designed to distribute the load of luggage without cushioning, and has a durability of up to 15 kg.

MAXMUM FLEXIBILITY The most flexible SALZEN backpack is intended to support your daily life. You can flexibly handle it according to the scene, such as carrying it on your back, holding it in your hand, or hanging it on the telescopic bar of your suitcase. All backpacks come with a trolley sleeve.

EASY ACCESS All SALZEN backpacks have a padded compartment for secure notepad storage and a separate cable compartment. Some models have side access and are designed for easy removal without having to take down your backpack.

SAFE STORAGE The fabric, leather and zippers of our products are all water repellent. The innovative PFC-free coating is stain-resistant and stain-resistant, making it easy to clean.

INCREDIBLE LIGHTNESS (Incredible lightness) SALZEN backpacks are particular about lightness while considering excellent quality and durability that can be used habitually for a long time. The SAVVY series from the start of the brand weighs 730g. Even the TRIPLETE series of travel bags weighs just over 1kg.

Our product is a minimum design with all unnecessary details removed. We aim to be familiar to everyone, regardless of age or gender. The size of the bag varies depending on the size of the bag, large, medium and small, but each series is made smarter. SLEEK AND CLEAR LINE The SALZEN backpack looks very neat while having many pockets and compartments inside. With distracting details, unnecessary pockets and zippers, you won't get bored and can use it for a long time. DISCREET COLOURING Color variations are mainly black, gray, beige, navy, and olive. It is available in colors that are not overstated and can be matched with clothes of all colors. One of the commitments of SALZEN products is high durability. To do that, we use only premium materials, from European-born, high-quality, terracare®-certified leather to 100% PET recycled fabrics used for the lining of all backpacks and travel accessories. doing. The future environment is also a part of lifestyle-Let's face social issues through SALZEN! !! -The aim of the brand is to provide products with high functionality to enrich people's lifestyles. We also feel that the future environment of people is part of our lifestyle and we are facing environmental issues. We use high quality materials, yet sustainable and environmentally friendly materials. [Pickup product information] No: SAVVYMaterial: Nylon / Polyester Prize: ¥ 27500 (tax included) Size: H47 x W29 x D14 cm Color: Phoantom Black, Olive gray, Knight Blue, Hammada Brown, Ash Gray Product details: https: / /www.salzen.jp/c/series/savvyNo: VERTIPLORERMaterial: Nylon / Polyester Prize: ¥ 31900 (tax included) Size: H48 x W43 x D17 cm Color: Phoantom Black, Olive gray, Knight Blue, Hammada Brown, Ash Gray Product details: https://www.salzen.jp/c/series/vertiplorer No: FREELICTMaterial: Nylon / Polyester Prize: ¥ 31900 (tax included) Size: H40 x W27 x D12 cm Color: Phoantom Black, Olive gray, Hammada Brown Product Details: https://www.salzen.jp/c/series/freelictNo: TRIPLETEMaterial: Nylon / Polyester Prize: ¥ 48400 (tax included) Size: H48.5 x W31 x D18.5 cm Color: Phoantom Black, Olive gray, Knight Blue, Hammada Brown Product details: https://www.salzen.jp/c/series/triplete The German-born brand SALZEN, which will be the first landing in Japan, will be a hands-on store from April 15, 2021. We have started the actual store sales at b8ta (beta). ◼︎ b8ta Tokyo --Yurakucho (Yurakucho, Tokyo) Period: April 15, 2021 (Thursday) -July 31, 2021 (Saturday) Business hours: 11: 00-19: 30 Regular holiday: Irregular holiday Address: 〒100- 0006 1-7-1 Yurakucho, Chiyoda-ku, Tokyo Handling series: SAVVY, VERTIPLORER ■ b8ta Tokyo – Shinjuku Marui Period: April 15, 2021 (Thursday) ) ～ Saturday, July 31, 2021 Business hours: Compliant with commercial facilities Regular holiday: Compliant with commercial facilities Address: 3-30-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Shinjuku Marui Main Building 1st floor Handling series: SAVVY (Savi), FREELICT b8ta Official Site https://b8ta.jp/ CREATE TOMORROW (Brand Message) The present age that changes rapidly at an unprecedented speed. What was valuable today will be completely useless tomorrow ... But because of that world, we respect people who are not limited to the status quo. To create a brilliant tomorrow as they develop according to their own vision. SALZEN's goal is to be a reliable and good partner for such people. Brand Story The predecessor of SALZEN was a school bag made in a sustainable way based on ergonomics. It was born in Cologne, Germany in 2017 with the aim of creating products that are suitable for people of all ages and all lifestyle situations. Minimal, high functionality, high quality, and fair. With creation based on these four principles, we are taking on the challenge of creating better products by constantly repeating trial and error, considering not only the design and quality of the bag but also the production background. Official Website: https://www.salzen.jp/Instagram: https://www.instagram.com/salzen_jp/ [Company Profile] Trade Name: Ueni Trading Co., Ltd. Location: 1 Ikenohata, Taito-ku, Tokyo 110-0008 -6-17 (Headquarters) Established: February 1989 (February 1989) Annual sales: 48.2 billion yen (August 2019) URL: https://www.ueni.co.jp Watches, fashion miscellaneous goods , A specialized trading company that handles brands such as fragrances. We have the largest market share (*) in the import and wholesale of overseas brand products. Based on the achievements and know-how cultivated as an importer and wholesaler, we will expand the business of Japanese authorized distributors and original brands. While acting as the sole agent in Japan for the shoe brand PREMIATA, we are developing a large number of brands with a wide range of business models, such as developing the bag brands PELLE MORBIDA and AQUA SAVON as manufacturers. * Our research