September 1st is "Disaster Prevention Day"!Kuradashi strengthens handling of disaster prevention stockpile & carries out campaign
Kuradashi Co., Ltd. Kuradashi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Tatsuya Kanto), which operates the social contribution shopping site "KURADASHI", has prepared disaster prevention supplies for "Disaster Prevention Day" on September 1. We will strengthen the handling and carry out the campaign. September 1st is "Disaster Prevention Day" set by the government every year. "Widely, the public will deepen their awareness of disasters such as typhoons, heavy rains, heavy snowfalls, floods, storm surges, earthquakes, and tsunamis, and by strengthening their preparedness, they will contribute to the prevention of disasters and mitigation of damage." It was established in 1960 for the purpose of. September 1st is designated as "Disaster Prevention Day" and the week from August 30th to September 5th is designated as "Disaster Prevention Week". (1) Food loss caused by replacement of disaster prevention stocks Global warming has progressed, and in recent years, disasters caused by abnormal weather such as floods, sediment disasters, and typhoons due to heavy rains have been increasing in Japan. Disaster prevention measures are also beginning to be emphasized, and an increasing number of people are preparing stockpiles as disaster prevention measures. At the same time as the introduction of disaster prevention stockpiles is increasing, the problem of food loss, which is discarded as having finished its role due to the replacement of disaster prevention stockpiles, is becoming apparent in companies, governments, and households. In addition, food loss is greatly involved in the generation of greenhouse gases, which is also a cause of global warming. Greenhouse gases are generated in all processes of production, transportation and treatment of waste food, and it is said that 8% of the world's greenhouse gas emissions are caused by food loss. Regarding the management of disaster prevention stockpiles of local governments, the Mainichi Shimbun conducted a questionnaire targeting 47 prefectures and 20 government-decree cities nationwide in 2016, and found that out of 62 local governments excluding 5 prefectures such as Kanagawa and Aomori, which are not stockpiled as prefectures. It was found that nearly 30% of 17 local governments could not find a pick-up agent for the stockpiled food that had reached the expiration date and had to dispose of it. (Source: Mainichi Shimbun, March 24, 2016) The total amount of waste in 2010-2014 amounted to 1,763,600 meals, which is one-fourth of the total stockpile, and the total cost of purchase and disposal was at least 3 It is said to amount to 100 million yen. Furthermore, since the disposal of these disaster prevention stockpiles is not included in the annual food loss amount of about 6 million tons in Japan, there is a hidden food loss in Japan. (2) Food loss caused by businesses It is a disaster prevention stockpile that has a long expiration date, such as "preservation for 5 years", but it cannot be sold if the expiration date is less than 5 years, and it is an existing business practice. The "third rule" applies in the same way as regular food. For this reason, many products are discarded, even though they have a long grace period of several years until the expiration date. The rolling stock method is one of the methods of stockpiling food in case of a disaster. By stocking a little more ingredients and processed foods than usual, and buying new ones as much as you use them, you can always keep a certain amount of food in stock at home. By repeatedly consuming and purchasing what you normally eat, you can maintain the freshness of your stockpile, and even in the event of an emergency, the foods you are accustomed to eating will line up on the table and you will have a diet that is close to your daily life. I can do it. Kuradashi is a social contribution type that purchases products that can be consumed but are difficult to sell through normal distribution channels due to factors such as the imminent expiration date of food, seasonal products, dirt and scratches on packages, and damage caused by natural disasters. We are working to reduce food loss by selling on the shopping site "KURADASHI". As a Kuradashi working to promote the 17 goals of the SDGs, starting from the reduction of food loss, we plan to focus on disaster countermeasures in the future. This time, on Disaster Prevention Day, we will carry out a campaign aimed at increasing awareness of disaster prevention related products and reducing food loss through "KURADASHI". We have received support from multiple food-related businesses for this initiative. ▼ Disaster prevention stockpile special page URL https://www.kuradashi.jp/products/list?name=KURADASHI%E3%81%A7%E9%98%B2%E7%81%BD ▼ Disaster prevention stockpile special page Examples of listed products-Alpha rice products from Onishi Foods [Comment from Mr. Kawamata, Onishi Food Sales Headquarters] Even if a disaster such as an earthquake or heavy rain occurs, I don't know if I can go to a shelter. Stockpiling has become more essential than ever. Alpha rice is not only delicious, but also light and easy to carry, so it can be used not only in an emergency but also outdoors and when traveling.・ Rolling stock BOX of Asahi Group Foods [Comment by Mr. Harada, Food Sales Division, Asahi Group] (1 serving x 3 days) Freeze-dried foods can be eaten hot anytime, anywhere just by pouring hot water. In addition, it is light and not bulky and can be stored at room temperature, making it suitable for stockpiling. Normally, we deliver products with a best-by date of 180 days or more, but this time we will provide them for the purpose of reducing food loss.・ Yoshino's canned rice KURADASHI (https://www.kuradashi.jp/) sells products offered at a sponsored price by a manufacturer that supports food loss reduction to consumers (members) at a maximum of 97% off. Japan's first and largest social contribution shopping site that donates part of its sales to social contribution activity groups. We support various organizations such as environmental protection and animal protection organizations and the Kuradashi Foundation. [SNS official account] Twitter: https://twitter.com/kuradashi_jp Instagram: https://www.instagram.com/kuradashi.jp/LINE: https://page.line.me/307ghimw [As of the end of July 2021] [Main cumulative results] ・ Food loss reduction: 14,178 tons ・ Economic effect: 4,395,240,000 yen ・ CO2 reduction: 36.29t-CO2 ・ Total donations: 65,683,615 yen [Awards] ▶ 2017-2019 ・ "Social Products"・ Award 2017 ”Excellence Award ・ Selected as the representative of the“ Saving Food ”category of the Tokyo Metropolitan Environment Bureau“ Team Mottainai ”・ Selected by the Ministry of the Environment“ 6th Good Life Award ”Environment Minister's Award ・ Shinagawa Ward“ Social Contribution Product Support Project ”・ Certification ▶ 2020 ・ 7th “Food Industry Waste Award” Judging Committee Chairman's Award ・ Published in “Environmental White Paper” and “Consumer White Paper” ・ 3rd “Japan Service Award” Minister of Agriculture, Forestry and Fisheries Award ・ Reiwa 2 Annual "Climate Change Action Environment Minister's Award" ・ 21st "Green Purchase Award" Minister of Agriculture, Forestry and Fisheries Award ・ 55th "Social Contribution Award" ・ "Food Loss Reduction Promotion Award" Consumer Agency Commissioner's Award ▶ 2021 ・ " Japan Venture Awards 2021 "JVA Judging Committee Special Award-" High-Growth Companies Asia-Pacific 2021 "ranked in
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