Sports / Outdoor brand "Business Bag" Popularity and more demand for functions -oriented

Aerastream Backpack for Business Image by: Descente Japan

Business bags developed by sports and outdoor brands are becoming increasingly popular.A simple design business bag series with a functional and low -color design, the number of sales of multiple brands has increased after the first emergency declaration, which was issued in 2020 due to the expansion of the new colon virus infectionbottom.[Photo] Sales about 6 times, Descente's "Aerastream Backpack for Business"

Sports and outdoor business bags have increased their personal computers due to the teleworking of corona, and the demand has increased in demand, focusing on functionality that can store peripherals such as chargers.In addition to the casual outfit in the business scene, the technical innovation has made suits using fabrics that are hard to wrinkle, so it has no need to worry about the closeness of shoulder straps.Is also boosting.In Descente Japan, it is popular among the business series that incorporates the function of reducing "stuffiness", which is one of the worries when using the backpack."Aerastroom Backpack for Business", which appeared in 2021 from the "aerastroom" series, which features a high breathability due to high breathability due to the three -dimensional molding parts on the back, is equipped with a highly functional pocket in response to a review to the conventional product.。In addition to improving convenience, switching the surface to waterproof material and the use of a rain cover as a rain measure is also a reason.Although the price was 4000 yen higher than the conventional products, the company's spokeswoman was increased by about six times the number of sales on the official website and directly managed stores.In addition, the “Backpack for Working Mama”, which started testing in the 2021 fall and winter season, has a particularly popular specifications that takes into account ease of use from a female perspective, and the number of orders ordered from the store in the spring / summer of 2022.Is increased significantly.It is expected to be about three times the sales of the 2021 fall / winter season."CHUMS" has started developing business bags in the spring of 2019, triggered by the desire to "adopt Chams into everyday life" and the voice from the company.Sales did not grow in the spring of 2020, which is an emergency declaration, but has grown steadily after the release.Since the spring / summer of 2021, the side pockets have been arranged, and a rain cover has been added, and the version has been upgraded to further improve the functionality.In addition, sales have been strong in "Columbia" and "Gregory", and in Colombia, "Pepper Lock 30L Backpacks" assuming a wide range of scenes from urban life to the outdoors.It is said that the sales volume is increasing well.According to the data published by the Yano Economic Research Institute in June 2021, the size of the domestic bag and bags retail market in 2021 was 5 compared to FY2020, which was greatly influenced by the emergency declaration..Predicted to decrease by 0 % to 977.8 billion yen.The sports outdoor brand business bags are doing well as the entire bag market tends to be depressed.