The "FROM WORK TO CLIMB" collection will start on March 25. We will develop shoes centered on the backpacks of the popular SEON series. Also pay attention to the promotion video released only in Japan.

Mamut Sports Group Japan Co., Ltd.

Born in Switzerland in 1862, Mammut celebrates its 160th anniversary this year. Starting as a rope maker, Mammut has always created innovations and hit products in outdoor apparel and gear. This year, which celebrates its 160th anniversary, we will continue to provide you with many "ultimate experiences." The urban collection "From Work To Climb" proposed by Mammut will start on March 25th (Friday). "From Work To Climb" is a lifestyle that allows you to freely move around from "Work", which is literally the business scene, to "Climb", which is a symbol of active activities in the after-business. This collection was created with the concept of supporting such a lifestyle with highly functional products based on the technology cultivated in the "mountain". We will support new work styles and lifestyles such as remote work and worcation in recent years with functional products. In the 2022 Spring / Summer collection, we have created a promotional video (PV) that is uniquely produced and developed in Japan. Instead of using a model to deliver the concept more realistically, we appointed two creators, Face and haru., Who are actually enjoying the outdoors. In PV, he asked himself to do dubbing and talked about the actual feeling of use and current lifestyle, which is also noteworthy. FACE OKA / age: 37 Born in Tokyo with a Taiwanese father and a Japanese mother Artist / illustrator. She is expanding his activities as a global artist, both domestically and internationally, with a focus on apparel, advertising and magazines. He has contributed works to HUMAN MADE®︎, adidas, Better, SNEEZE, Richardson, ISETAN, BEAMS, etc. Enjoy climbing with his friends. haru. / age: 26 Born in 1995. While he was a student at Tokyo University of the Arts, he launched "HIGH (er) magazine" as the editor-in-chief. After creating tie-up content with various brands, he founded HUG Co., Ltd. He develops content production and artist management businesses and works on a mission to deliver new value. After work, he enjoys the outdoors, such as going to a paraglider. He uses the popular "Seon Transporter 25" and "Seon Courier 20" in both this PV and the Seon series. "Seon Transporter 25" is a representative product of "From Work To Climb", and the storage space is divided into "Work" and "Climb". The "Work" space has a large PC space that can store and protect notebook PCs of up to about 17 inches, and can accommodate notebook PCs of various sizes. The "Climb" space has a space for storing shoes and clothes, and can store various items used outside of work. The "Seon Courier 20" is a roll-top closure backpack with a large opening that makes it easy to put in and take out. By using EVA material, which is also used for mountaineering backpacks, for the shoulder pads, both products will not crush the pads and will prevent you from feeling uncomfortable even after long-term use. .. Representative model of "From Work To Climb" Seon Transporter 25 / ￥ 19,800- Convenient compartment that can be used in various ways such as changing clothes in addition to shoes "Seon Courier 20 (Seon Courier 20) with roll top closure specifications Seon Courier 20) ”/ ￥ 16,500 In addition, there are many models with specifications that apply the technology cultivated in mountain climbing shoes luxuriously, so that you will not get tired even in everyday long hours and provide comfort. The product will be deployed. In particular, the "Sertig II Low GTX" is a model that does not get stuffy even among the models that use Gore-Tex, so you can spend your time comfortably. The thicker midsole makes it comfortable to wear, and it is a recommended pair that does not get wet, does not get wet, and does not get tired. A pair of shoes using Gore-Tex that are safe even on rainy days Sertig II Low GTX (Certig Ⅱ Low GTX) / ￥ 16,500- From Friday, March 25, Mammut stores nationwide, official online stores, and some We will hold a "From Work To Climb" campaign at an authorized retailer. Customers who purchase the target product for 10,000 yen or more (tax included) will receive a "Mammut Original Drip Coffee" that is ideal for outdoor activities. For more information, please check the official online store news. Original package drip coffee designed by Swiss mountains Mamut was born in Switzerland in 1862 as a rope maker and celebrated its 160th anniversary this year. An outdoor brand that offers high quality products and a unique brand experience. We have continued to pursue safety and innovation, which can be said to be synonymous with it for 160 years, and have won high praise as a global premium brand that leads the world market. The product lineup, which combines its sophisticated design with extremely high functionality, is one of the best in the world, with an unparalleled range of apparel, footwear, backpacks, ropes, climbing hardware, and avalanche safety. As an outdoor brand that boasts a long history and tradition, we are developing in about 40 countries and regions around the world. In Japan, we have 10 directly managed stores in major cities such as Sapporo, Sendai, Tokyo, and Yokohama, and are sold at about 400 retail stores nationwide, which is expanding significantly. [ABOUT MAMMUT: About Mammut] https://www.mammut.jp/topics/explore-heritage Brand notation English: MAMMUT Japanese: Mammut English: MAMMUT SPORTS GROUP JAPAN W: Mammut Sports Group Japan 150-0001 2-4-11 Jingu-mae, Shibuya-ku, Tokyo Daiwa Jingu-mae Building 4F TEL: 03-5413-8597HP: https://www.mammut.jp/

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