ASCII.jp Can you sell 22 million units?Logitech release OS automatic recognition keyboard

Logitech announced on June 29 the wireless keyboard with a numeric keypad, "Logitech K780 Multi -Device Bluetooth Keyboard (K780)".It will be sold at direct sales site / Logitech product dealers from July 1st.The price is 1070 yen directly.

The K780 is a keyboard that automatically recognizes the OS of the connected device and also supports its own keys and shortcut keys for each OS.Up to three pairing, press the Easy-Switch button at the top left of the main unit to switch the connection.The battery uses two AA batteries x 2.

A pantograph type is adopted with a 101 key, the key pitch is 19mm and the key stroke is 2mm.The size is 380 width x 158 in depth x 22mm high, and weighs 875g

Compatible OS is Windows 7 or later / Mac OS X or later / iOS 5 or later / Android 5.0 / Chrome OS

Adopt a unique mechanism that prevents type mistakes

Logitech is a so -called chromono manufacturer.It is an image that provides a sober but convenient PC device, and the K780 seems to be on that line at first glance.However, the presentation showed a completely different impression.The presentation venue is out of Takeshita Street in Harajuku.A stylish space in the venue.I thought, "I guess (variously) mistakes ...", but it shows Logitech's aim and future policy.

Eh (confused) ...

Logitech intends to hit a large potential market.

There is a latent market of 22 million

Logitech's Sakakiyama, who explained the product at the venue, declared that the K780 market would appeal to "multi -devices will change every day."

Mr. Sakakiyama

"The keyboard is basically connected to a PC. But for example, LINE reply is a flick operation on a smartphone. Is this kind while lifestyle is changing? If you can overcome it, it's not a potential market.mosquito"

He was questioned that the spread of smartphone tablets would change the way of writing for each device, and came to the multi -device keyboard.But there are already many Bluetooth keyboards in the world.Logitech also understands.

Multi -device usage survey by GFK

Data reveals the stress of hitting a long sentence with a smartphone and the sluggishness that is skipping by changing the device during the meeting.

"No matter how great keyboards, connecting the OS, the connection is complicated, and the usability is not a multi -device keyboard. It is a multi -device keyboard that goes beyond the boundaries of OS and devices. I want to connect this to a sales strategy."

Survey on the use of multi -OS

It will be a multi -device keyboard for the first time due to multi -OS support.

According to Sakakiyama, its own calculations have a potential demand for 22 million units, and "the future mission is how to convey the merits of multi -device keyboards."

I'm worried about whether there is such a big market and how to challenge it in the future.