Premonition of sweeping the mouse market in 2022!Reasons to pay attention to Logitech's "SIGNATURE M650"

Logitech's "SIGNATURE M650" to be on sale from February 3rd

The environment surrounding digital home appliances has changed significantly in the last few years when new ways of working and learning have taken root. The situation that should be called special demand has passed, and in the latter half of 2021, there were many categories where growth had settled down, but some categories are still booming. A typical one is a "mouse". According to the BCN ranking, which aggregates POS data from consumer electronics mass retailers and e-commerce shops nationwide, the market, which grew significantly by 135.8% year-on-year in 2020, remains strong at 103.1% year-on-year in 2021. Logitech is increasing its market share as the trend to replace products with higher functionality is accelerating in order to improve work and learning efficiency. It was 22.8% in 2019, but increased to 29.8% in 2020 and 34.7% in 2021, indicating that it is firmly catching the needs of the market. Logitech released a fairly strategic new product early in the new year. That is "SIGNATURE M650". ● "SIGNATURE M650" that raises the standard of the middle class Logitech has a wide range of mouse variations, from a super high-performance model of tens of thousands of yen on the top and a cospa model of around 1,000 yen on the bottom. The new product SIGNATURE M650 is priced at 4290 yen and is positioned in the middle class in the entire product group. However, the performance and functions have been considerably raised from the conventional standards, and it is finished as a model with "middle class price and functions comparable to high end". First of all, I would like to introduce the basic specifications. The SIGNATURE M650 has a symmetrical design with a wheel in the center and two side buttons at the thumb position. Considering that the mouse is a device whose delicate fit is directly linked to the comfort of operation, two sizes are available. There are 3 colors, graphite, off-white and rose, so you can choose your favorite model. There are two wireless connection methods: "Bluetooth Low Energy" that consumes less power and "Logi Volt USB Receiver" that can be connected by simply inserting a dongle into a PC. If you're used to Logitech products, you might think of a receiver as an "Unifying receiver," but the Logitech USB receiver is an updated version. It is more secure. It is powered by a single AA battery and can be used for up to 2 years with the batteries included at the time of purchase. ● “Quiet click” that I especially want to recommend Maybe quiet specifications are no longer necessary When I actually used the SIGNATURE M650, I was able to realize how comfortable the basic movements using the mouse would be. First of all, the fit. The SIGNATURE M650 has a symmetrical design, making it a model that is easy for everyone to use without any quirks. Both sides are made of a different material from the wavy upper part, and the point is that it has a high sense of stability when you put your fingers on it. Also, since the reporter has a fairly small hand, I used the S / M size, but I was able to operate the wheel and thumb button in a fixed position without difficulty. It may seem obvious, but if you have a small hand, a large mouse will make it difficult for your fingers to reach the wheels and side buttons, and you will have to adjust your position frequently. The SIGNATURE M650 seems to be free from such stress, which is common among women and children. Of course, the opposite is true, and people with large hands will not feel cramped if they choose the L size. The most common task with the mouse is "clicking". With the spread of telework, models that stick to click sounds have become more popular in recent years, and the SIGNATURE M650 also reflects that trend. By installing Logitech's original Silent Touch technology, noise is reduced by 90% compared to the conventional model. Some silent mice have a quieter click feeling, which makes it harder to work, but the SIGNATURE M650 retains a firm click feeling. There is also a device for scrolling wheels. That is Logitech's unique function "New Smart Wheel Scroll". Normally, it is designed to convey the feeling of dialing to your finger and perform accurate movements, but on long Web pages and Excel sheets, high-speed scrolling is possible, and movement within the page becomes smooth. If you master it, it will greatly contribute to improving work efficiency. In the 2021 mouse market, replacement with higher-performance models has progressed, but that trend will not change in 2022. The SIGNATURE M650 should be a do-strike option for users who want to improve efficiency by using something a little better than it is now. Features such as quiet design and good battery life are likely to match the functions required by new members of society and new students who are preparing for a new life from January to March. It will be sold at home electronics mass retailers nationwide, so if you are interested, please check the size and usability at the store. In addition, Logitech's official online store is offering a 10% OFF sale and nationwide free shipping coupon distribution to commemorate the release until March 3. (BCN, Daisuke Okura)