The keyboard market is becoming more expensive, and Logitech and Elecom are fighting against each other.

The keyboard market began to show great growth in April last year when telework spread rapidly with the issuance of the state of emergency of Korona-ka. The number of units sold has changed from 180% to 130% year-on-year, and it can be said that it is a special demand for telework. The year-on-year growth continued until March of this year. Since April, there have been months when the number of units and the amount of money fell below the previous year due to the reaction of last year's special demand, but only in June. This September, the number of units was 118.5% and the amount was 116.9%, recording a double-digit increase. In October, the number of units was 103.5%, but the amount was 111.5%, maintaining a double-digit increase. While the Korona-ka is calming down, the special demand situation has disappeared, but the market is still strong. By manufacturer, Logitech and Elecom are playing a fierce battle for the lead. Both have a 30% share and look like a single combat. Logitech generally maintains the top share, but ELECOM has taken the lead twice in the past 13 months. In October, the market share difference is only 2.3 points, and the battle is close to Logitech. However, both characters are in contrast. Logitech has an average unit price of around 6000 yen, and the unit price is rising steadily. It is strong in premium products and products for gaming, and I feel that it has strengthened its brand power here. On the other hand, ELECOM revolves around reasonable products. Affordable products with an average unit price of around 2000 yen are strong. Razer, whose average unit price exceeds 10,000 yen, is in 4th place in the upper ranks, and it can be said that the overall price is increasing. [Next page] Logitech's wireless ... editorial department recommended

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