The sustainable new brand "KESOU" will start this fall.[Pumps that change the common sense at your feet] will start on September 21 (Tue) by crowdfunding!

■ [Pumps that change the common sense at your feet] will be fulfilled ・ The feet look beautiful, and surprising comfort

When we surveyed some of the most important points to pumps, 75 % of the respondents answered that their feet did not hurt, and many women were "comfortable to care" against pumps. I found that I was looking for. However, the pumps that emphasize comfort are only those that prioritize functionality over design, and have not been able to meet their favorite pumps. Therefore, we decided to create pumps that focus on design and comfort, in order to change the common sense of "pumps that look beautiful, it is difficult to walk and tired". This time as the first product of "KESOU", [Pumps, which changes the common sense at the feet], has been about two years after the idea, and many female customers and many business partners. With the help of, we have completed trial and error and completed.

Pumps that are particular about design and comfort

・100％サステナブルな素材を使用したパンプス優れた技術力を持つ企業と協業することで、パンプスのアッパーからインソール、アウトソールまですべてにサステナブルな素材を使用しています。使用する素材の原材料のうち多くを占めるのは、回収した使用済みペットボトルとなっており、天然ゴムからできたアウトソール部分と組み合わせることで、環境にやさしいものづくりを実現しました。また、製品の梱包に使用する袋や箱にもリサイクル素材を使用し、靴の梱包時に発生する緩衝材や取扱説明書などを省くことで、環境負荷を減らす仕組みを構築しています。

KESOU PUMPS

PET bottle that is the main material

■ Feelings included in the brand "KESOU"

"KESOU" is a lifestyle brand that lists "waiting for" in a brand message.This brand name was born from the old word "Kesou", which means that you have thoughts.In order to break the current state of mass production and mass disposal in manufacturing, we will adopt an order -producing method that creates as much as you need.With the aim of zero waste, we are reviewing all the processes from production to sales, and we are considering three initiatives.● You can wear it for a long time while repairing the repair service.● Return / exchange free service To eliminate shoes that are thrown away without wearing, return and exchange for free if the size does not match.● KESOU PUMPS We will create a mechanism that can be used as other resources without discarding even if recycling is not worn.

Design to make the instep look beautiful

Can be worn in both offices and private

■ Crowdfunding

The design that is particular about the details has applied for a design registration

Recruitment period: Tuesday, September 21, 2021 -October 31 (Sun)

リターン品：KESOU PUMPSサイズ：19.5㎝～27.0㎝カラー ：ブラック / ネイビー / ホワイト / カーキ / ベージュ素材：再生ポリエステル（ペットボトル再生糸）、リサイクルポリウレタン、天然発泡ゴム<

For details on the project, please see the crowdfunding recruitment page below.▼ Crowdfunding recruitment page (CAMPFIRE) https://camp-fire.jp/projects/view/398106 ▼ kesou brand site (Instagram) https://www.instagram.com/kesou_official/