Promote SDGs! Reuse egg shells for whiter teeth! New release of egg apatite toothpaste!

A high-concentration blend of eggshell-derived apatite, a new ingredient that absorbs and "removes". The ingredients to be added are carefully selected from natural raw materials that are as less irritating as possible. We pursued a simple and comfortable feeling of use because it is something that you touch every day. The egg shell is a delicate and functional structure that allows the chick to breathe, maintains body heat, and prevents microbes from entering the egg. Focusing on the power of eggs, we use eggshell-derived apatite produced by our own technology as a raw material. *Does not contain allergens because it is processed at a high temperature of about 1000 degrees using Japanese egg shells. Apatite produced from eggshells constitutes approximately 97% of tooth enamel and approximately 70% of bone. Furthermore, since it contains minerals from eggs, it has a higher biocompatibility than mineral-derived apatite. Powdery bioapatite, which is finer and smoother than talc, has a high adsorption property for various substances due to its structure, so it gently adsorbs and removes dirt without damaging teeth or skin.

Contains a wide variety of natural ingredients such as plant extracts, propolis extracts, and natural essential oils to keep your mouth clean and moisturized. In addition, we use natural ingredients for preservatives and foaming agents, and we do not use any parabens, phenoxyethanol, lauryl sulfate, or artificial fragrances. [Analysis sample] Female tooth in her 20s before tooth extraction [Test method] About 0.5 g of bioapatite dissolved in a small amount of water, brushed (toothpaste) once a day, rinsed with tap water (gargle), then immersed in simulated body fluid , kept at 36°C and shaked occasionally (intraoral environment) for 1 month. [Results] ◆Photograph of the entire front surface of the tooth with an optical microscope The surface treatment of bioapatite removes stains and makes the teeth white. The stain on the left side of the tooth is much lighter.

​Electronic micrograph (x5000x) Daily brushing and eating gradually scrape away the soft part of the tooth surface, and the damaged tooth before treatment exposes the part called enamel trabecula. and become scaly. When something cold enters this gap, it stimulates nerves, causing hypersensitivity and causing pigment to enter and deposit. After one month, bioapatite fills the gaps in the teeth and smooths the unevenness.

The SDGs (Sustainable Development Goals) adopted at the United Nations Summit include Goal 12, “Responsible Consumption and Production,” which has 11 targets. It includes the content of efforts to manage and reduce waste. Originally, the eggshell was used as a toothpaste from the discarded egg. Product Name: Egg Apatite Toothpaste Capacity: 80g Product URL: https://www.simsimjapan.com/c/oral-care/4123 All ingredients: water (solvent), glycerin (wetting agent), hydroxyapatite (cleaning aid) , ethanol (solvent), cellulose gum (binder), sea salt (flavoring agent), xylitol (sweetening agent), sorbitol (wetting agent), calcium carbonate (cleaning agent), silica (cleaning agent), sodium cocoyl glutamate ( foaming agent), propolis extract (wetting agent), sesame oil (wetting agent), chacatechin (wetting agent), peppermint oil (flavoring agent), tea tree leaf oil (wetting agent), eucalyptus leaf oil (wetting agent), orange peel Oil (flavoring agent), Melia azadirachta seed oil (wetting agent), pentasodium triphosphate (cleaning agent), sodium metaphosphate (cleaning agent), sodium bicarbonate (cleaning agent), licorice root extract (wetting agent) agent), dipotassium glycyrrhizinate (flavoring agent), clove extract (wetting agent), angelica root extract (wetting agent), peony root extract (wetting agent), neem rhizome extract (wetting agent), rhizome root extract (wetting agent), Ginger Rhizome Extract (Wetting Agent), Grapefruit Seed Extract (Wetting Agent), Lactobacillus/Radish Root Ferment Liquid (Wetting Agent), Tocopherol (Wetting Agent) Country of Origin: Japan Price: 1,300 yen excluding tax (planned) Our website: https://www.simura.com Person in charge: Shimura Co., Ltd. Hikaru Kawasaki, Yukari Kunita TEL: 044-855-2271, 090-5806-3611 FAX: 044-854-8410 E-mail: simsim@simura.com