Free online seminar scheduled to be held in February 2022, which leads to the forefront of digital marketing

Gap Lise Co., Ltd. Co., Ltd. Gap Lise Co., Ltd. (Headquarters: CEO of Shinjuku -ku, Tokyo: Ryoyuki Kai, hereinafter “Company”) will inform you of the free online seminar information scheduled to be held in February 2022.。▼ Seminar Outline Do you have any trouble with Facebook advertising operation?・ I can't maintain good results -CPA gets worse over the day.I will explain the points of targeting settings with actual Childmpanies.▼ ReChildmmended for such people ・ I want to maintain good results with Facebook ads ・ I want to improve CPA ・ I feel the challenge in targeting setting ・ Business ChildmpanyMasu) ・ I studied with Webinar, which narrowed down points in a short time.·thank you.It was easy to understand.・ When I am still Childnsidering advertising in FB, I participated in Childllecting information.▼ Date and time February 16, 2022 (Wednesday) 15: 00-15: 30 Participation fee: Free ▼ Click here for detailed seminar information free seminar application https: // AD.gaprise.JP/Seminar/Facebook-targeting ▼ Seminar Overview The market for video advertisements is growing year by year, and in 2021 it will Childntinue to grow in the future with an idea of about 31 % of the previous year.So what is the effect of business?In this seminar, we will introduce examples and points of operation to raise the acquisition of videos that tend to be Childnsidered to be Childgnitive measures, based on the theme of YouTube advertisement, one of the representative media of video advertisements.▼ ReChildmmended for such a person ・ I want to start YouTube advertising ・ I want to know the effects of YouTube advertising ・ I want to know the case of Childrporate examples ・ Business Childmpany marketing staff, advertising staff ▼ Voice of the past similar seminar ( *I have been editing a part) ・ I learned that it was also effective for acquiring YouTube advertisements, I had a specific image of measures.I did it.▼ Holding February 15, 2022 (Tuesday) 15: 00-15: 30 Participation fee: Free ▼ Click here for detailed seminar information free seminar application https: // AD.gaprise.JP/Seminar/YouTube-AD ▼ Seminar Outline A short movie platform Tiktok, which is used by a wide range of generations centered on young people.Rather than the main platform ・ I just see advertisements flowing in tiktok: 135 % ( *) ・ The advertisements flowing in tiktok do not feel stress: The number of domestic users is backed by the data of 147 % ( *).It is expanding year by year, with about 9.5 million monthly active users.It is said that the attributes of users are "high information sensitivity" and "high Childnsumer", and many users have no resistance to ads.In this seminar, we will introduce examples such as characteristics and benefits for those who want to start Tiktok advertisements in the future.( *) Tiktok operation advertisement 2021 Q2 from Media Guide https: // tiktok-for-busines.Child.jp/app/wp-Childntent/uploads/2021/05/SMB_mediaguide_2021Q2.PDF ▼ Recommended for such people ・ I do not understand tiktok in the first place ・ I want to strengthen attracting customers using new advertising media ・ Marketing staff of business companies, advertising operations ▼ What is agenda and tiktok?・ Possibility of Tiktok that the former business company Marketter feels (case) ・ Tiktok advertisement features and operational merits ・ Summary ▼ Date and time 2022 (Tuesday) 15: 30-16: 00 Participation fee: Free ▼ Detailed detailsClick here to apply for seminar information free seminar https: // AD.gaprise.JP/Seminar/Tiktok-AD ▼ Seminar Outline Linkedin is the world's largest business specialized SNS.The world's monthly users are more than seven memories, and the number of Japanese users is increasing year by year.And advertising to Linkedin is also effective in acquiring leads in companies and departments.In this seminar, we will introduce the benefits of Linkedin ads and cases of operation.▼ Recommended for such people ・ I want to acquire target leads such as corporate size and position ・ I want to increase the number of leads ・ I want to strengthen customers to attract customers ・ BtoB marketing personnel and advertising staff ▼Date and time February 17, 2022 (Thursday) 15: 00-15: 30 Participation fee: Free ▼ Click here for detailed seminar information free seminar application from https: // AD.gaprise.JP/Seminar/Linkedin-AD ▼ Course Overview The AB test is said to be "75%of the results" according to surveys that have spread over 200 million AB tests over 200 million times around the world. When a seminar related to the AB test is actually held, it is almost certain that "how many samples and period do you need to judge the result of the AB test?"I will have it.Those who have done that much AB test seem to be worried about the "judgment criteria" of the AB test.It is often said that it is a criterion that it is 1,000UU in each variation, but it is a site with many repeat users if it becomes a large -scale e -commerce site for a large -scale EC site.The same CV cannot be determined because the quality is different.Nevertheless, you can't wait for your neck to be long until you get the result.You will need to judge somewhere.In this course, we will introduce the process to properly judge the results of the AB test.▼ Recommended for such people ・ AB tests are being conducted, but it does not lead to results ・ I do not know the AB test criteria ・ I want to properly determine the AB test criteria ▼ Date and time February 9, 2022 (Wednesday) 12:00-12: 30 Participation fee: Free ▼ Click here for detailed seminar information free seminar application https: // Martechlab.gaprise.JP/Archives/Seminar/Analyze-AB-Testing-RESULTS ▼ Trial Overview The worrisome concern is that the AB test is doing an AB test, but it does not lead to results, and the idea of AB test comes out.I don't come / I think the idea is exhausted. "Inside, more and more ideas come out!There may be a type of person, but unfortunately there are only a handful.In order to continue to produce results, it is important to create a team that can give a test idea in a way that is not personal, in a reproducible manner, not personally.▼ Recommended for such people ・ Basic ideas of AB test ideas ・ How to make hypotheses, how to stock ideas ・ How to bring out ideas, how to bring out “good quality” test ideas to lead to results.I will explain.▼ Date and time February 16, 2022 (Wednesday) 12: 00-12: 30 Participation fee: Free ▼ Click here for detailed seminar information free seminar application https: // Martechlab.gaprise.jp/archives/seminar/ab-testing-idea/ ▼セミナー概要【ヒートマップで分析できること】ヒートマップツールでは、要素へオンマウスされていた時間、マウスの動き、あるいはページ全体での滞在時間を検証することで、ページ内でユーザーがどう動いたかを簡単に理解できます。 例えば、Googleアナリティクスなどでは見えにくい、下記の要素の可視化が可能です。・コンテンツ熟読度・スクロール率・コンテンツの注目度・クリック率 また、ABテストと併用することで、各パターンの行動変容も比較できます。【ヒートマップで分析できないこと】一方で、下記のように判断に迷う場面はありませんか？ ・注目されている要素の「良し悪し」がわからない例：エンゲージメントが高いコンテンツが、「興味があるから」なのか、「読みづらい or 伝わりにくい」からなのか判断できない・離脱要因を根拠をもって特定できない例：フォームで離脱要因になっていそうな項目はわかっても、なぜ苦戦しているのか？実際のユーザーの動きがわからず原因を正確に把握できない。 本セミナーでは、ヒートマップで分析できること・できないことを整理した上で、より「根拠をもってユーザーの離脱要因を特定する」には、どのような分析が必要か、事例付きでご紹介します。▼こんな方におすすめ・事業責任者の方、Webマーケティング責任者の方・ヒートマップ分析しているが成果につながらない・改善インパクトの高い施策を行いたい▼過去類似セミナーに参加された方の声（※一部編集しています）・非常に分かりやすいです。・事例が具体的だったので、とても分かりやすかったです。・GAとの連携についてとてもよくわかりました。実際に導入をしてまずは、色々と試してみたいと思います。▼開催日時2022年2月10日(木) 12:00～12:40▼詳しいセミナー情報 無料セミナー申し込みはこちらからhttps://Childntentsquare.gaprise.JP/Seminar/220210 ▼ Seminar Outline of 1894 Ginza Senbikiya, which has increased sales through online every year, Ginza Senbikiya, founded in 1894.We are actively working on UGC marketing.As a result, in the last year, compared to the "conversion rate of people who did not touch UGC", the "conversion rate of those who touched UGC" was about 1..It has improved 58 times.In this seminar, we will introduce the effects of UGC marketing while Ginza Senbikiya has been greatly achieved through the collection and utilization of about two years.▼ Points introduced in the case -Approximately 2 years of reviews will be released!Points to collect UGC efficiently CVR1 with UGC contact.58 times, UGC Marketing Tool Yotpo introduced by Ginza Senbikiya ▼ Recommended for such people ・ I want to strengthen my own EC site ・ I want to know specific measures for UGC marketing ・ UGC Marketing CompanyI would like to know the case * We will provide a "UGC Marketing Case Collection" as a participant benefit.▼ Date February 16, 2022 (Wednesday) 13: 00-13: 30 Participation fee: Free ▼ Application is here https: // www.YOTPO.JP/Seminar/Casestudy-Ginzasembikiya ▼ Seminar Outline Is UGC utilization really effective in strengthening our company EC?I will answer the question!The frequency of consumers online purchases is increasing due to the catasis.According to Google surveys conducted in March 2021, more than 60 % of existing EC users answered that "even if the spread of infection is subsided, we want to do online shopping as much as possible."There is an EC site that has started buying products. "What should we work on to strengthen our company EC to be selected as consumers?In this seminar, we will introduce why UGC is important, how to collect UGC, how to use UGC and examples.[I would like to introduce this case] ・ UGC utilization of 150%improvement by EC site CVR (domestic incident case) ・ Facebook advertisement using UGC 255%▼ Recommended for such people ・ I want to strengthen my own EC site ・I want to know about UGC ・ I want to know how to use UGC and how to succeed.It was a good opportunity.・ It was very easy to understand for each term, and it was helpful.・ I thought it would be nice to be able to take action immediately to use it more.▼ Date and time February 22, 2022 (Tuesday) 12: 00-12: 35 Participation fee: Free ▼ Click here for detailed seminar information free seminar application from https: // www.YOTPO.JP/Seminar/Webinar ▼ Seminar Overview In recent years, shopping, applications, and reservations on the Internet have become commonplace.In order to make a difference from the competition, the key is how to have users who visit the website have a comfortable customer experience.In this seminar, we will introduce examples of examples of the next -generation web customer service tool that enables the customer service of real stores on the site, including examples of examples.▼ Recommended for such people ・ I want to increase the site revenue ・ I want to increase the number of applications and consultations ・ I want to improve CVR ・ I have to wait for actions from customers I feel a problem in Web customer service ・ Companies that handle BtoC products.Marketing staff and EC staff ▼ Date of 2022 (Wednesday) 15: 00-15: 30 2022 (Tuesday) 15: 00-15: 30 Participation fee: Free ▼ Detailed seminarClick here for free seminar application https: // PowerFRONT.gaprise.JP/Seminar/Product https: // www.gaprise.Childm/seminar 株式会社ギャプライズは世界中からテクノロジーソリューションを⾒出し、顧客企業が思い描く未来を顧客と共に追求し、実現を⽬指す企業です。イスラエルをはじめとした海外のマーケティングテクノロジーである、monday.Childm、Contentsquare、Optimizely、YOTPOなど、多くのグローバル企業での導⼊実績のあるツールや先進的なテクノロジーを⽇本国内に導⼊/⽀援を実施しています。社名 ： 株式会社ギャプライズ設⽴ ： 2005年1⽉27⽇代表者： 代表取締役CEO 甲斐 亮之資本⾦： 2,000万円所在地： 東京都新宿区⻄新宿2-4-1 新宿NSビル6階コーポレートサイト：https://www.gaprise.Childm/※記載されている会社名及び商品・サービス名は各社の商標または登録商標です。

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