"Magical parameters" effects and precautions that exclude suspicious products from Amazon's search results

Amazonで、検索対象から怪しい商品を除外する方法として、検索URLの後ろに「&rh=p_6%3AAN1VRQENFRJN5」というパラメータを付ける方法がよく知られています。

If this parameter is attached, the search results will be narrowed down to only the "shipment source and the seller both Amazon", so you can exclude products shipped from the Market Place and other than Amazon warehouses.By filtering with the shipment/distributor, we will block products with attributes that are likely to cause trouble.

By the way, this method actually has the effect of excluding suspicious products?There are various definitions of "suspicious products", but products that are illegally raised in the reviews by Sakura can be considered to be this "suspicious product".

In that case, using the "Sakura Checker", which has a reputation as a tool to see Sakura Review, comparing the score of the product that was excluded by this parameter, and the score of the product that was not excluded = the passed product, the approximate effect is rough.It should be revealed.

今回は、3つの商品カテゴリーにおいて、この「&rh=p_6%3AAN1VRQENFRJN5」というパラメータを付与することでどの程度「怪しい商品」を除外できるのか、調べてみました。

The excluded product was overwhelmingly low evaluation in "Sakura Checker".

The first category to check is "Mobile Display".In recent years, mobile displays, which are becoming more popular with the penetration of teleworks, are one of the many categories with many unknown products.According to Sakura checkers, Sakura products occupy 20 % of the total of the "display" category itself.

Let's actually check the score.The score (5 -point score) by Sakura Checker, respectively, for 10 products considered to be passed by the parameters with parameters, and 10 excluded products.

The left row, all 10 products considered to be passed are 4 or 3 points, but the right row, the excluded 10 products are all in the 2 -point or one -point range, and the difference is clear.It is surprising that it is explicitly divided.

Of the 10 passed 10 products, the border is the last minute..There is a product called 00, but this is an unusually large number of stars in the product review, and it was a product that would not be able to reach out if you read the reviews properly.Nevertheless, the conditions of "both the shipment source and the distributor are Amazon" are clear, and as a user, there is nothing better than to be careful.

No matter how high the product is evaluated, it will be excluded as a direct sales store

The next category is "Mobile Battery".A mobile battery is a very ton -demonstration category, with more than 65 % of the products suspected of Sakura in the review (according to Sakura checker).In fact, if you add a parameter and search again, the search results will be replaced with a rattle.

However, looking at the score of the cherry blossom checker, it is noticeable that many high -rated products, which are 4 -point, are mixed in the exclusion group.Only the "4 -point" product has a strange result that there are more exclusion groups.

In fact, most of the "highly evaluated products of the exclusion group but 4 -point ratio" are Anker products that boast a high share in mobile batteries.Since Amazon sells directly via "Anker Direct", by adding parameters, if the seller omits businesses that are not Amazon, they are unconditionally excluded from the search results.

In this way, no matter how high the evaluation of the product is, if you are a major company, it will be excluded unconditionally if the distributor is something other than Amazon, so it is easy to miss it when choosing a product.It seems better to know.

On the other hand, it can be seen that the passing group's products are only in the four or three -point range, and the purpose of excluding suspicious products is fully fulfilled.Therefore, the effect of the parameter itself is also "there is".

Some categories are indistinguishable at all

By the way, there are genres that are excluded from passing products and excluded products, and there is almost no difference in the score of Sakura checker.Specifically, if you search for "Memory Card", and if you search with the "MicroSD Class10" word, the pass group and exclusion group will not be distinguished in each of the average scores.

This is because there are many domestic specialty stores that handle direct sales stores of overseas manufacturers and parallel imports from overseas manufacturers, and these products are the highest in the exclusion group.

In particular, many domestic specialty stores that handle parallel imports have excellent stores, such as their affirmation of the store, with over 90 %, and the scores of the products they handle are at all comparable to passing groups.It simply means that both the shipment source and the distributor do not meet the conditions of Amazon.

However, if you look at the 10 products of the passed group, the score is 4 points in all products, and the purpose of excluding suspicious products is also fulfilled.Again, the effect of the parameters themselves is the same by the judgment of "there".

Along with narrowing down, a habit of reading the user review!

The following three points can be seen from the above.

This time, there are no products with less than 3 scores in the three genres that have passed, so it can be expected to have a certain effect to narrow down to products without problems.It is a very useful method without any hassle if it can be accepted unconditionally for products sold via direct sales sites.

However, there are some places where you can get a full trust.For example, the evaluation of the passing group on the mobile display mentioned above 3.If both the shipment source and the distributor clear the conditions of Amazon, such as 00, it will pass as it is in the review without any low evaluation.

Therefore, if the product seller is crafted so that both the shipment source and the distributor meet Amazon to avoid narrowing in this parameter, it will break through.At the moment, "suspicious products" that have taken so much hassle are not noticeable, but we are not careful.

As a consumer, in addition to the narrowing of parameters introduced this time, it seems better to put only the user review and cross -checking habit.

IT writer.He has been an incumbent in a PC peripheral manufacturer and usability consultant.Write various reviews of various reviews on the web and magazines.Recently, in addition to PC peripheral devices and accessories, e -books and smart speakers are mainly defensive range.He has authored "ScanSnap Work Convenience Book" (SoftBank Creative) "PDF+Acrobat Business Document Utilization [Visitech]" (Shosha).Twitter: @kizuki_jpn