[Expressed by 303 drones] Kia announces new logo and slogan Symbol of change and innovation

New slogan is "movement that inspires"

The new logo is described as "rhythmic, unbroken lines" that show "confidence" and "brand aspirations" and resemble a handwritten signature. This logo was unveiled at a fireworks display held in Incheon, South Korea, and was represented by 303 drones amidst hundreds of fireworks.

On January 15th, Kia will unveil a significant new EV that marks a "new purpose for the brand." Prior to this, the company unveiled a new logo and slogan.

"The new logo symbolizes Kia's commitment to being a symbol of change and innovation," said Kia President and CEO Song Ho-sung.

"The automotive industry is undergoing a period of rapid transformation, and Kia is actively adapting to this change. The new logo will inspire our customers and employees as their mobility needs evolve. It represents our ambition to meet the challenges we face in a rapidly changing industry.”

Kia's slogan is "movement that inspires" instead of "power to surprise" which has been used since 2005. It reflects a gradual move away from low-end models.

Image Korean Kia, what kind of models are there? [View photos of each model] Total 229