Fitness apparel "Lýft" flagship store introduced "Orbi Pro Wifi 6"

　"I started using this as an office about a month before opening as a store, but the Wi-Fi router introduced by the contractor was lacking in power and the network was frequently exposed.I thought it was bad and talked to the net gear. "

　LýFT, a fitness lifestyle brand led by Edward Kato, an active professional player in Fijik (a body contest that competes for a well -balanced body modeling).In July this year, the flagship store "Lýft Omotesando Harajuku Store" opened on Omotesando Cat Street in Harajuku, Tokyo.

　The Orbi Pro WiFi 6, a net gear compatible with Wi-Fi 6 mesh connection, covers the network connection of the entire building, which has an office on the 1st floor and 2F.We asked Shota Oba, a store manager, about the features of Lýft, the store, and why ORBI PRO WiFi 6 was adopted.

Lýft account director / store manager Shota Oba.In "Lýft Omotesando Harajuku Store"

Create a smart store where you can experience the "Lýft" brand

　Lýft, established in 2018, is an apparel brand led by Edward Kato, a Physique player and many followers as a fitness influencer.In addition to apparel items such as training wear for workouts and gymware that can be worn even in everyday life, they also plan and sell original protein and fitness goods.

　Lýft Omotesando Harajuku Store has opened as the first flagship store, which has grown in the online D2C business.This store also displays fitness -related items (fitness machines and recovery equipment) for partner companies, centered on Lýft apparel and goods.Mr. Oba says, "Omotesando, Harajuku area is an area with many fitness gyms as well as people gather, and we want to make it a store where customers can actually pick up products and experience it."

　In addition, he was conscious of "smartness" using IT in store creation.For example, the cashier in the store uses a cloud reserve service, and can be settled from the Wi-Fi connected iPad.In this case, there is no need to provide a fixed cashier counter, and the layout in the store can be changed flexibly.In addition, speakers and surveillance cameras that play BGM in the store are also connected to Wi-Fi, which can be operated from the iPad.

"Lýft Omotesando Harajuku Store".In addition to the latest Lýft wear, there is also a vending machine for the original protein "Lýft Nutrition Protein".

　The upper floors of the store and the second floor of the building are Lýft's office, which is said to have most tasks here.It is a business such as planning and design of new products, ordering to factories, shipping the finished product to customers, and producing photos and websites posted on Instagram.

　"Most of the apparel items lined up on websites and here (store) are replaced with a short cycle of about a few weeks. Therefore, in the office, we always plan, design, order, and prepare advertising materials.Is doing "

"I don't get a job" Wi-Fi problem, I get to the Orbi Pro that can be introduced immediately

　About a month before the store opened in July, Lýft started using the office on the 2nd floor.The problem I faced right away was the lack of power of Wi-Fi, which was mentioned in Oba comments at the beginning.The Wi-Fi router installed by the contractor is a model for home, with few capacity of simultaneous connections, and vulnerable to Wi-Fi radio interference.

　"The contractor explained that it covers 1F and 2F with two (Wi-Fi routers) configuration, but when I started office work, even if I connected a few PCs, communication was slow and connected.It was a situation where it was cut off frequently and could not work. "

　Lýft offices have six PCs, and printers and Apple TVs are also connected to Wi-Fi.In addition, about 15 to 20 cars, a total of about 15 to 20 units, etc., will be connected at the same time, including a total of about 15 to 20 cars for commercially visited customers.If the Wi-Fi connection is frequently exposed, the cashier cannot be used and the BGM is interrupted, so it will hinder not only office operations but also store management.

　Another issue was that the capacity of the data handled in the work was large.The design of new items and photos of advertising materials are shared with inside and outside the company via "Google Drive".Design data is to be sent to the factory of the manufacturing order via the cloud, so if the upload is slow, you will not be able to proceed smoothly.

　Before the store opens, you have to manage this very bad situation.So Oba decided to introduce Orbi Pro Wifi 6.

　"I needed a high-spec Wi-Fi environment for business, but if it is a normal office wireless LAN product, it will be necessary to install and set up the contractor.I arrived at Orbi Pro while I was looking for a product that I could easily set myself without spare time. "

A stable business network is realized and can be used for smart evolution of stores

　Lýft Omotesando Harajuku Store has introduced three Orbi Pro Wifi 6 in three units (one router + two satellite).In the Orbi series, the router and satellite can be connected (mesh connection) wirelessly, but the wired connection is dared to be able to communicate more.

The router / satellite of Orbi Pro WiFi 6 is installed in a highly visible place

　Obi Pro setting was set by Oba himself.He said, "Before the ORBI arrived, I thought it would be troublesome to set the connection between the router and the satellite, but it was actually very easy."Of course, it was in time for the opening of the store.And after the introduction of Orbi Pro, it is said that a stable Wi-Fi environment without any stress is used.

　"Orbi Pro is outstanding. There is no way to cut the bubble wrap like the previous Wi-Fi environment, and the communication speed has come out considerably. Not everyone is still Wi-Fi 6 compatible.However, I think it was good to introduce Wi-Fi 6 considering the future. "

　With the basic work Wi-Fi environment, he wants to start by separating the network for IoT devices in the future.ORBI Pro WiFi 6 can set up to four SSIDs, and can separate the network for business PCs, for IoT devices, and guests.Each bandwidth (percentage) is also possible.

　"Now that all are connected to the same SSID, it may happen that another PC is inadvertently connected to the speaker using AirPlay. So I want to cut it out first.I'm. I'm busy and I'm not very touching ... (laughs). "

　He wants to be aware of smart store creation in the future.For example, there is an idea of incorporating IoT into lighting and changing the atmosphere of the shop for each time.The company is also considering providing guest Wi-Fi for customers who utilize the captive portal function.He is now calm due to the corona evil, but he will be pleased that there is a guest Wi-Fi when tourists from overseas visit in the future.

　Oba said that we would like to consider talk events in the store based on the concept of the Lýft Omotesando Harajuku Store called “Store where you can experience”.The ORBI Pro Wi-Fi environment seems to be useful for taking new actions as a source of store.

　"Like this store, store systems such as POS systems and inventory management systems are smarter and cloudy, and accessing them from tablets and PCs is usually becoming more common., Stable and fast Wi-Fi environment may be essential. "

(Provided: Internet gear)

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