What is the value of smart mesh Wi-Fi? Price from $ 39 to $ 399

A smart mesh Wi-Fi that has begun to attract attention in Japan with the release of "Google WiFi".In the United States, the mesh Wi-Fi provided by PLUME's startups has been completely shifted to a subscription type, and discussions on smart mesh Wi-Fi business models are expanding.

[PLUME] Mesh Wi-Fi set (Full Wi-Fi device x 1, small Wi-Fi device x 2): 39 dollar Mart Wi-Fi Service: $ 60 per year or $ 200

[Google WiFi] Set of 3 packs: $ 299 (currently sold at a special price of $ 279)

[EERO] (The first startup with a smart mesh Wi-Fi device in the United States) Mesh Wi-Fi set (Full Wi-Fi Device x 1, Small Wi-Fi Device x 2): $ 399

Connections are stable, high-speed, easy to manage the network, and it is also safe, but it is a feature of recent smart mesh Wi-Fi devices, but Plume devices do not contract a service if you do not contract a service.-Fi only works.However, the price of hardware is low, so the first payment is $ 239, even if you pay in a lump in life time.EERO and Google include the smart Wi-Fi service in the device price.

If you organize it, the set of 3 units suitable for the size of the 2 bedroom + 1 living room is PLUEME: $ 239, Google Wifi: $ 299, EERO: $ 399.

The difference in the price is the difference in business models, whether to make money at the price, or to make money only from device sales.In each case, it is easy to manage mesh Wi-Fi, realizing a stable and high-speed wireless network.Then the price of Plume is attractive.However, even though the surface is the same, the difference in business models extends behind.

The service that understands the device connected to the router and updates the behavior to the most optimal communication environment while analyzing the behavior is the liver of the smart Wi-Fi.All of plumes perform the analysis for the optimization in the cloud.EERO, on the other hand, values customer protection, analyzes in the WiFi router, and uses the cloud.

Plume, which processes everything in the cloud, has a sense of speed.But EERO provides users with a sense of security.Also, if PLUME can no longer provide cloud services because of bankruptcy, the user's device will be a basic mesh Wi-Fi router, but the main smart function of EERO will work on the device alone, so EERO goes bankrupt.However, to some extent, it works with the smart mesh Wi-Fi at that time.

It became a hot topic this spring, a famous motto, "Don't be Evil," was deleted from Google's Code of Conduct.It was a good word that supported Google, which supports the evolution of open -web, while advertising -based free services have pointed out contradictions with business models that make money from data collected from users.

In today's IT industry, it is more difficult to keep a sublime motto like "don't be evil".But EERO is counted as one of the companies.With a customer-centered philosophy, devices and services that are greatly involved in the privacy of users called smart Wi-Fi, we are particular about device data analysis in order to provide customers with peace of mind.PLUME's business model, on the other hand, is a major source of income from B2B2C (Business to Business To Consumer) and partnerships with Internet service providers such as cable companies and telecommunications companies.

Personally, I support a reliable EERO as a customer.It is often noticed that "happy discovery" after starting to use it, such as corresponding to Thread, which was not supported by Google devices even though NEST was led by the standard formulation.However, such a customer -centered attitude is hard to see for consumers.On the other hand, the price difference is obvious at a glance, not only startups, but also Google and major peripheral devices have entered the smart mesh Wi-Fi, and it is undeniable that EERO is struggling as competition is intensifying.。

In the next major update of the mobile platform that appears this fall, "Android P (Development Name)" and "iOS 12", the functions and parental controls that manage the use of devices and apps will be enhanced.It is a function to use too much smartphone and tablet, but if parents can easily manage their children's apps as described, I wonder if they can buy a new iPad announced by Apple on an educational event on the child's birthday.There is.In other words, at home, the function to suppress overuse may result in increased usage time.However, I think that it is okay to increase it if it is used properly, not a time to kill time.

It is a convenient device that can be a problem with "addiction" and "addiction".The number of devices used by one person and the number of devices that exist at home will not stop.In addition, the introduction of IoT devices such as smart lighting, keys, and security cameras increases, and it is important that digital platforms are convenient, so that the wireless network is safely functioned without failure.The smart function of the wireless network, which is now only plus α, is likely to be essential.The smart is realized by combining hardware, software, and service.That's why when choosing a smart Wi-Fi, we recommend that you check the business model behind the price and choose a product that meets your needs.